#Dropbox rates free
It’s likely that the Facebook integration played a huge part in the virality of Spotify, as reportedly every paying user brings 3 free users on board. Acts as a way to familiarize the user’s friends with Spotify, and prompts them to sign up for the service as well.Ĩ0% of your mobile users have Facebook accounts, and apps see a 20% increase in conversion when signing up is as simple as pressing that blue button.Displays the user’s superior taste to their friends.One tap, allow the integration, and you’re inside.Īs well as a way in, the integration with Facebook does two other things: For those who are already signed into Facebook on their phone, this reduces friction by pulling in your data and means you don’t have to fumble for your email address and password. Spotify’s highlighted method of account creation is by linking credentials from Facebook. Stage 1: Reducing friction and increasing virality with Facebook sign-up Over 20% of Spotify’s users are 13-18 years old, so to maintain high conversion with a chunk of the demographic being people considerably less likely to convert than enterprises looking for a solution no matter what the cost is… it’s amazing. The thing to remember about making the comparison with Spotify is that Slack is B2B. I’m making a new account and using Spotify from the viewpoint of a new user, examining the conversion triggers and the ways it ensures crazy-high conversion and retention.Ī quick note before we start: Slack is known for its crazy conversion rate, which stands at 30% according to the latest data. So, for this study, I’m signing up again. I want to look inside the forces at work here, from a product, UX and marketing perspective.
#Dropbox rates trial
I’m writing about this because I recently converted after using Spotify for just 11 days (seems I was in the 7-day trial A/B test). If 1% is average, and Dropbox‘s “really good conversion rate” is 4%, then 26.6% is absolutely bloody ridiculous.Īs for its retention, 80% of all users (free and paid) use Spotify multiple times per week.
Awesome for them, but normal rates are more like 1%, and that’s if users are reasonably active.” “A really good conversion rate for free-to-paid is 4%, like Dropbox. Out of its 75 million monthly users, 20 million are paying customers.Ī 26.6% conversion rate is staggering on freemium products. In 2015, The Fader reported huge news for Spotify.
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